Mar 7 2009

Targeted Advertising Coming To Cable TV

The New York Times reports that Cablevision Systems is testing a new project in Brooklyn, the Bronx, and some areas of New Jersey to bring targeted advertising to television audiences. “The technology requires no hardware or installation in a subscriber’s home, so viewers may not realize they are seeing ads different from a neighbor’s. But during the same show, a 50-something male may see an ad for, say, high-end speakers from Best Buy, while his neighbors with children may see one for a Best Buy video game.” The test deployment includes 500,000 households, and separates viewers by demographic data from Experian. “Experian has data on individuals that it collects through public records, registries and other sources. It matches the name and address of the subscriber to what it knows about them, and assigns demographic characteristics to households. (The match is a blind one: advertisers do not know what name and address they are advertising to, Cablevision executives said.)”

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Mar 7 2009

UAC Whitelist Hole In Windows 7

David Gerard writes “Microsoft tried to make Vista secure with User Access Control (UAC). They relaxed it a bit in Windows 7 because it was such a pain in the backside. Unfortunately, one way they did this (the third way so far found around UAC in Windows 7) was to give certain Microsoft files the power to just … bypass UAC. Even more unfortunately, one of the DLLs they whitelisted was RUNDLL32.EXE. The exploit is simply to copy (or inject) part of its own code into the memory of another running process and then telling that target process to run the code, using standard, non-privileged APIs such as WriteProcessMemory and CreateRemoteThread. Ars Technica writes up the issue, proclaiming Windows 7 UAC ‘a broken mess; mend it or end it.'”

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Mar 7 2009

Obama To Reverse Bush Limits On Stem Cell Work

An anonymous reader sends this quote from the Associated Press: “Reversing an eight-year-old limit on potentially life-saving science, President Barack Obama plans to lift restrictions Monday on taxpayer-funded research using embryonic stem cells. … Under President George W. Bush, taxpayer money for that research was limited to a small number of stem cell lines that were created before Aug. 9, 2001, lines that in many cases had some drawbacks that limited their potential usability. But hundreds more of such lines — groups of cells that can continue to propagate in lab dishes — have been created since then, ones that scientists say are healthier, better suited to creating treatments for people rather than doing basic laboratory science. Work didn’t stop. Indeed, it advanced enough that this summer, the private Geron Corp. will begin the world’s first study of a treatment using human embryonic stem cells, in people who recently suffered a spinal cord injury. Nor does Obama’s change fund creation of new lines. But it means that scientists who until now have had to rely on private donations to work with these newer stem cell lines can apply for government money for the research, just like they do for studies of gene therapy or other treatment approaches.”

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Mar 7 2009

OpenSUSE project moves to 8-month cycle for future releases

The developers behind Novell’s openSUSE Linux distribution have unveiled the roadmap for version 11.2 and the schedule for the next several releases. The distro is moving towards an eight-month cycle.

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Mar 7 2009

Text to get smarter in Mac OS X 10.6 Snow Leopard

Mac OS X 10.6 Snow Leopard, expected this summer, will deliver a variety of advanced text related features across all applications that use Core Text, according to people familiar with Apple’s plans.

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Mar 7 2009

Boxee Adds App Store, Hulu Hack

We’ve already shown you one dirty way of re-enabling Hulu on Boxee but now there is an official work around direct from Boxee via RSS. The latest build adds support for video RSS fees and so

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Mar 7 2009

Game Developers Becoming Similar To Hollywood Studios?

CNet is running an article that looks at the growing parallels between the major movie studios and some of the most successful game publishers, which have gradually turned into the juggernauts of the industry as they’ve absorbed a variety of smaller developers in recent years. “If we consider Hollywood — the model to which the video game industry is always compared — it doesn’t take long before we realize that it’s dominated by a handful of studios that effectively control a large percentage of the industry, while the independent studios are left trying to defy the percentages and get their innovative and artistic films to the masses. Since most fail, it’s the big studios that enjoy profits as the independents try to find some way to stay alive.” Gamasutra has a related piece suggesting the opposite trend: “Smaller, less expensive games made by smaller, more agile teams seem like a very logical step, now that the industry structure is better able to support it, with no less than three venues on which to distribute content as a small team. These are downloadable console, direct to consumer PC downloads via Steam-like services, portals, or direct sale, and iPhone and potentially DSi downloads.”

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Mar 7 2009

25 Excellent And Useful Adobe AIR Tutorials & Resources

Adobe AIR is a cross-platform runtime environment for building rich Internet applications using Adobe Flash, Adobe Flex, HTML, or Ajax, that can be deployed as a desktop application. Here is a list that includes some useful tutorials and few great applications that have been developed on Adobe AIR.

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Mar 7 2009

6 Companies Google Should Buy Right Now

Google wants to organise all the world’s information. That’s the official line, at least, but what it really wants to do is organise all the world’s information and stick ads on it. It’s the king of web search and search advertising, but what about the other things we do online? If Google went shopping, these are the six sites and services they

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Mar 7 2009

Apple Gets Nehalem Early, H.264 and VMWare Performance Boost

The release of the new Mac Pro on Tuesday marked the first use of Intel’s Nehalem processor in Apple’s products. As in the past, Intel has allowed Apple to get early access to their newest processors ahead of the competition. These Nehalem Xeon processors used in the high end Mac Pros have not even been officially announced by Intel yet.

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