The Dark Secrets of Whopper Sacrifice

“I don’t know how many of you actually got sacrificed out there, but condolences to you,” said Matt Walsh, head of the Interaction Design department at ad agency CP&B, as he surveyed the audience at his Friday morning talk at the Web 2.0 ExpoCP&B, after all, was the creator of the “Whopper Sacrifice” phenomenon, a Burger King

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