Cody Taylor

Someone at Cne, came up with the clever idea of running a poll to learn the age of people who use Amazon’s miracle book reader, the Kindle. What surprised Cnet and what should surprise anyone who looks at the results is that 50% of the people who use Kindles are over 50 years old. About 27% were over 60.

Is Apple’s rumored “mediapad” entertainment device a threat to Amazon’s Kindle e-book reader? I think it is, but the only people who may care are current Kindle owners, some of whom may end up wishing they had waited on their purchase.

zxjio recommends a pair of articles in The Economist discussing television over broadband, and the effects of DVR use. “Cable-television companies make money by selling packages of channels. The average American household pays 0 a year for over 100 channels of cable television but watches no more than 15. Most would welcome the chance to buy only those channels they want to watch, rather than pay for expensive packages of programming they are largely not interested in. They would prefer greater variety, too — something the internet offers in abundance. A surprising amount of video is available free from websites like Hulu and YouTube, or for a modest fee from iTunes, Netflix Watch Instantly and Amazon Video on Demand. … Consumers’ new-found freedom to choose has struck fear into the hearts of the cable companies. They have been trying to slow internet televisions steady march into the living room by rolling out DOCSIS 3 at a snails pace and then stinging customers for its services. Another favorite trick has been to cap the amount of data that can be downloaded, or to charge extortionately by the megabyte. Yet the measures to suffocate internet television being taken by the cable companies may already be too late. A torrent of innovative start-ups, not seen since the dot-com mania of a decade ago, is flooding the market with technology for supplying internet television to the living room.” And from the second article on DVR usage patterns: “Families with DVRs seem to spend 15-20% of their viewing time watching pre-recorded shows, and skip only about half of all advertisements. This means only about 5% of television is time-shifted and less than 3% of all advertisements are skipped. Mitigating that loss, people with DVRs watch more television. … Early adopters of DVRs used them a lot — not surprisingly, since they paid so much for them. Later adopters use them much less (about two-thirds less, according to a recent study).”

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krou writes “In Dec. 2006, we discussed the Espresso Book Machine. Well, on April 27 the bookseller Blackwell will launch a three month trial of the machine in its Charing Cross Road branch in London as a ‘print on demand’ service for shoppers in an effort ‘to consign to history the idea that you can walk into a bookshop and not find the book you want.’ When the trial begins, it will be able to print any of some 400,000 titles; Blackwell’s overall goal is to extend this to a million titles by the summer, and to spread out more machines to the rest of its sixty stores once it works out pricing. Currently, they charge shelf price for in-print books, and 10 pence per page for those out of print (about for a 300-page book), but are analyzing customer behavior to get a better pricing model. Says Blackwell chief executive Andrew Hutchings: ‘This could change bookselling fundamentally. It’s giving the chance for smaller locations, independent booksellers, to have the opportunity to truly compete with big stock-holding shops and Amazon… I like to think of it as the revitalization of the local bookshop industry.’ Their website notes that in addition to getting books printed in-store, in future you will be able to order titles via their site. (They also mention that one of the titles you can print is the 1915 Oxford Poetry Book, which includes one of Tolkien’s first poems, ‘Goblin’s Feet.’)” You’ll also be able to bring in your own book to print — two PDF files, one for the book block and one for the cover.

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adeelarshad82 writes “Amazon’s wildly popular Kindle 2 got a good old fashioned tear-down from the folks at market research firm iSuppli. According to the organization, the Kindle 2’s manufacturing cost is almost half as much as its retail price.”

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Inspired by Seinfeld, DefectiveByDesign is “impeaching” Amazon CEO Jeff Bezos, asking him to drop DRM on the Kindle.

Mike writes “If you buy a Kindle and some Kindle ebooks from Amazon, be careful of returning items. Amazon decided that one person had returned too many things, so they suspended his Amazon account, which meant that he could no longer buy any Kindle books, and any Kindle subscriptions he’s paid for stop working. After some phone calls, Amazon granted him a one-time exception and reactivated his account again.” Take this with as much salt as you’d like.

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Because of quirks in many state laws, sales taxes may be levied on CDs sold in storefronts but not on iTunes and other digital downloads. This is the situation that recession-weary, tax-hungry politicians are hoping to change. A growing number of states are considering laws to tax digital goods, such as iTunes songs, Amazon MP3s, or e-books.

clickclickdrone writes “The BBC are reporting that Amazon has said it will not allow online advertising system Phorm to scan its web pages to produce targeted ads. For most people this is a welcome step, especially after the European Commission said it was starting legal action against the UK earlier this week over its data protection laws in relation to Phorm’s technology. Anyone who values their privacy should applaud this move by Amazon.”

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