Cody Taylor

Kerrieanne writes to tell us that Australian telecommunications giant Telstra has become the first major player down under to lay down the law with respect to social media. Still recovering from the shakeup surrounding a Telstra worker using the name of the communications minister on Twitter, they have released a six-page set of guidelines on the use of Facebook, Twitter, and other similar websites for both company and personal use. “Under the guidelines, which are backed up with the threat of disciplinary action, employees using sites on official Telstra business should disclose who they are, ensure they do not give away confidential information and treat other users with respect. They are required to complete an accreditation process and undergo training to update their ‘knowledge on emerging social trends and evolving best practice in social media.'”

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Global privacy watchdog, Privacy International added its take; claiming that Facebook’s Site Governance Vote is nothing more than a “publicity stunt and a massive confidence trick on its 200 million users.”

Ford is gambling on the power of social media for the new marketing campaign surrounding the Ford Fiesta subcompact. The auto giant handed over 100 new Fiestas to “agents” selected from 4,000 applicants and created YouTube, Flickr, Facebook, and Twitter accounts for them to relay their experiences. “Ford is taking a hands-off approach and telling participants not to hold back their opinions, bolstering the campaign’s credibility. ‘We’ve told them to be completely honest — that’s the only way it’s going to work,’ Monty told us. ‘We won’t tell them what to say, nor will we censor or edit any of their content.’ So far, it’s working in Ford’s favor. The tweets on the FordFiesta Twitter page are generally favorable, if a bit dry, as are the posts over at The Fiesta Movement Facebook page. None of the 80 pictures on the Fiesta Movement Flickr page show broken down cars. There are a few hundred videos on the FiestaMovement YouTube account if anyone’s got a few hours to kill.”

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An anonymous reader writes “University researchers in the UK have put together a team tasked with predicting the next big thing in terms of communication technologies, in a bid to tackle ethical pitfalls before they become a problem. This is in the wake of the rise of social networking websites such as Facebook, Twitter and MySpace, which has led to a dramatic increase in the amount of personal information available online.”

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Hugh Pickens writes “According to a survey of college students Facebook users have lower overall grades than non-users. The study by Aryn Karpinski, an education researcher at Ohio State University, found that Facebook user GPAs are in the 3.0 to 3.5 range on average, compared to 3.5 to 4.0 for non-users and that Facebook users also studied anywhere from one to five hours per week, compared to non-users who studied 11 to 15 or more hours per week. Karpinski emphasized that correlation does not equal causation and that the grades association could be caused by something else. ‘I’m just saying that there’s some kind of relationship there, and there’s many third variables that need to be studied.’ One hypothesis is that students who spend more time enjoying themselves rather than studying might tend to latch onto the nearest distraction, such as Facebook or that students who use the social networking site might also spend more time on other non-studying activities such as sports or music. ‘It may be that if it wasn’t for Facebook, some students would still find other ways to avoid studying, and would still get lower grades. But perhaps the lower GPAs could actually be because students are spending too much time socializing online.’ As for herself, Karpinski said she doesn’t have a Facebook account, although the co-author of the study does. ‘For me, I think Facebook is a huge distraction.'”

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olddotter noted that NASA’s Facebook page says “NASA’s newest module for the International Space Station will get a new name on April 14. The agency plans to make the announcement with the help of Expedition 14 and 15 astronaut Sunita ‘Suni’ Williams on Comedy Central’s ‘The Colbert Report.’ The program will air at 11:30 p.m. EDT.”

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